The Success family brings together 8 core values: Success, Achievement, Ambition, Drive, Excellence, Recognition, Status and Winning. They share a theme, achievement, ambition and coming out on top, and each puts the weight somewhere slightly different. If two or three of them feel true of you, this theme probably matters a lot in how you choose your work and spend your time.
The values in Success
Success
Success as a core value means doing well by the measures you’ve chosen, in work, family or craft, and seeing clear evidence that your life is moving where you want it to.
Achievement
Achievement as a core value means setting clear goals and reaching them, getting real satisfaction from finishing things and from seeing proof of what you can do.
Ambition
Ambition as a core value means aiming high and wanting to keep advancing, whether in role, scale or impact, and putting in the effort to get there.
Drive
Drive as a core value means having a strong inner push to keep moving forward, starting quickly, recovering fast from setbacks and making progress feel urgent.
Excellence
Excellence as a core value means holding a high standard for whatever you do, and caring about the gap between work that’s competent and work that’s outstanding.
Recognition
Recognition as a core value means wanting your contributions to be seen and acknowledged by people whose opinion matters to you, and giving others the same acknowledgement.
Status
Status as a core value means caring about your standing in the eyes of others, and the respect that comes with position, expertise or a well-regarded place in your community.
Winning
Winning as a core value means thriving on competition and wanting to come out ahead, whether against rivals, a target or your own previous best.
About the author
Matt Rutherford is a Career and Leadership Coach. The Values Finder is the same exercise he uses with his coaching clients. He also writes Stuff that MattRs, a weekly newsletter with practical ideas to help you think clearer and work better.
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